Ping pong is a very niche sport, especially when it comes to playing competitively and search engine reputation management services knows how important a good racket or table is for these competitions. They have been tasked with promoting a ping pong championship in the United States and Stiga are the ones who are sponsoring the event. In turn, they expect search engine reputation management services to promote the event as well as their products; especially their recent ping pong paddle.
This paddle is made out of aluminum which helps with the vibration when hitting the ball. Also the padding that is used is of high quality which allows the player a huge amount of control and power for each hit. This paddle is the official paddle to use in the tournament if the players agree to use and if they do, they get paid with sponsorships and contract deals with various other companies where they can potentially make money.
The problem is that most of the players are here to win rather than trying to make income. Most of them are students who are partaking in this event to get a free tuition and focus on their academics. Search engine reputation management services are aware and they still have special prizes for the victor of the championship in order to promote the company and paddle, Stiga.
The promoting of the event and paddle were done through social media and a few sports sites. The event was covered by a local sports television network in Boston and search engine reputation management services used this opportunity to advertise the paddle and brand to the viewers by having a small clip of a child using the paddle and talking about how it improved his game exponentially. The tournament was a success for stiga and their new line of paddles. The sales of the paddles rose soon after the event was aired and social media was a major help as well.